Julie Soller TV Producing   |  Filmmaking  |  Published Writing  |  Personal

Radio
NPR: Bike to Work Day

Guidebooks
The Rough Guides
Bradman's Business Guides

Press Releases
San Francisco Convention & Visitors Bureau

Articles
DAVe Warnke
California ReLeaf Network
Santa Barbara Beautiful
Genentech: The Splice of Life
Power Hungry
On Being a Bicycling Ambassador
You Go Girl! (On a Bike...)
   
   

Published Writing

The
Artist-Entrepreneur Project

The Artist-Entrepreneur Project is an idea I dreamed up in San Francisco, 2000, when I was between jobs. The idea was to interview successful artists who were making a living doing what they loved and sell the interviews to magazines. I did three interviews: a painter, an erotica writer, and a performance artist/filmmaker. I sold two of them, then decided I'd rather be an artist than write about them.

California Trees

California Trees is the newsletter of the California ReLeaf Network, an organization of urban forestry groups dedicated to preserving and enhancing California's urban forests.

The California ReLeaf Network: A Decade of Action and Advocacy, winter 2002
see page 4 for this article

ReLeaf Network Profile: Santa Barbara Beautiful, spring 2002
see page 6 for this article

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National Public Radio
Perspective: Bike to Work Day (mp3 file)

This two-minute essay aired on NPR on May 16, 2002 -- Bike to Work Day.

Irreverent and witty, Rough Guides Ltd. publish the most popular travel guidebooks in Britain and English-speaking Europe. From 1995 to 1998, I reviewed restaurants, hotels, nightlife and attractions for the Rough Guides to San Francisco, California and the U.S.A. Read my favorite restaurant reviews for a taste of snappy, guidebook-style writing.
Bradman's is another British guidebook publisher, but their books are geared towards the business traveler. I updated the San Francisco text and wrote more reviews for their Bradman's North America guidebook in 1998. Read news for business travelers (I tried not to sound too pompous).
San Francisco is the world's favorite travel destination, as evidenced by reader polls year after year. But travel writers could always use more reasons to come here and write about us. That's where I came in. Read enticing feature-story press releases I wrote for the San Francisco Convention & Visitors Bureau, 1998-99.

Towery Publishing is one of the nation's leading suppliers of community publishing services. Their Urban Tapestry books reveal the core of each city with an essay by a respected local author, color photographs by the area's finest photographers, and profiles of leading businesses and civic organizations.
In summer 1999, I wrote several profiles of leading Bay Area companies for Towery's San Francisco Tapestry book, published in 2000. Read a profile of Genentech for a sample of my business writing.

The Monthly The East Bay Monthly is one of the Bay Area's oldest independent publications, where I worked as editorial assistant in 1996. At that time, the nutritional energy-bar business had grown from one man's kitchen to a $60-million-dollar a year industry in a decade. Read a feature story about the three local companies elbowing for control of the market -- for a sample of my magazine-style writing.
The Tube Times The San Francisco Bicycle Coalition is one of the most successful transportation advocacy groups in the country. The SFBC has a strong track record of bringing bicycling and pedestrian issues to the forefront of city government agendas. Read articles I wrote for the SFBC newsletter, the Tube Times.